WHY FOOD COSTS MORE ON DELIVERY APPS

Ever noticed your favourite meal costs more on the big delivery apps than it does in-store? It’s not the food — it’s the pricing rules, the commission structure and the forced price parity that restaurants must follow. WE-COLLECT is transparent, Brighton-based and fair — meaning your total is lower and the restaurant earns more.

The Big 3 require restaurants to charge the same price on their app as they do in-store. On the surface this sounds fair — but in reality it forces restaurants to raise their prices across the board just to survive the heavy app commissions (often 25–35% per order).

That means you pay more — not because the food changed, but because the platform insists on a pricing rule that benefits them, not the customer or the restaurant.

• WE-COLLECT does not impose price parity rules, ever.
• Restaurants can charge their true, in-shop menu prices.
• No inflated app markups built into the cost of your food.
• You get cheaper totals while restaurants finally earn what they deserve.

Here’s how a simple rule — “the app price must match the takeaway’s price” — ends up costing customers more across every type of meal:

Menu	In-Shop	App
Main Meal	£9.99	£11.99 £12.49
Popular Dish	£10.99	£13.49 £14.49
Sides	£3.99	£4.99 £5.49
Markup	—	+£1.50 +£3.50

The Big 3’s pricing rules inflate your bill — quietly and consistently. WE-COLLECT removes the markups and gives Brighton customers a fair, honest price for every meal.

REAL PRICES. NO MARKUPS. NO GAMES.